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Identity Components

Conceptual Theme

Business Name

Tag Lines

 

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Identity

Tag Lines Capture Attention

Tag lines are words and catchy phrases or slogans which capture the attention of your audience. They further spell out the customer benefits of a service, product, or organization.

Imagine a postcard with a photo of an evergreen branch laden with snow, glistening in the sunlight. Written across the card are the words "find the peace". This phrase is a tag line which encourages the reader to take action by visiting this winter wonderland. A resort may use this key message to reach a urban dweller who could benefit from a relaxing, quiet retreat in the country.

Tag lines vary. They can:

Creative tag lines, like a company name, take time to dream up. They may change over time as a business emphasizes different marketing messages. Consulting a thesaurus and brainstorming with others is often helpful.

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