Colordance Design

Tools

Shape and Form

Color

Typography

 

ColorDance Design

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Tools

Shape and Form

Nature gives you endless diversity of organic shapes and forms to admire. Successful graphic design incorporates text, images, and white space, as two dimensional shapes —with width and height— meant to be played with on a page layout grid.

Everyday examples of 3D graphic design include shape and volume — considered form — and include imaginative packaging, decorative signage, exhibit displays, leave behinds, toys, and pop-up books.

White Space/Negative Space

Imagine nature's stunning fall compositions. You are impressed with amber leaves silhouetted against the October blue sky. Your attention is drawn to the leaves first. This is how it should be. The blue sky functions as negative space — the space where no content exists.

The presence of planned and effective negative space (white space) draws your reader's eye initially to your most important element. It invites your viewer to continue reading. Its consistent use in advertising contributes to a specific business identity. Its skillful use adds peace and elegance to any design.

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