Colordance Design


Identity Components

Conceptual Theme

Business Name

Tag Lines

ColorDance Design

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Conceptual Theme

A well conceptualized theme breathes spirit into your identity. It determines which design elements, structure, and style, symbolically captures your business intent. Thus, your business identity is recognized, valued, and recalled, over time.

Consider the Colordance Design logotype and identity. The brandmark employs the classic typeface Adobe Garamond for the words "Color" and "Design." The italicized version of the font communicates action and movement in the word "dance." Dynamic rhythm continues with the organic swirl shape embedded in letter "o." Together these typographic elements combine with the warm earth tones of teal and rust and contrast with the neutral background.

Colordance Design's theme borrows from the unmistakable and breathtaking transformation of autumn leaves in ever-renewing green and autumn hues. Implied is the promise of fresh, natural change, always present in nature.

It alludes to Camu's words, "Autumn is a second spring when every leaf is a flower," and expands to Tagore's poetic lines, "Let your life lightly dance on the edges of time like dew on the tip of a leaf."

Symbolic concepts are advantageous as they deepen and expand your impact.

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