Colordance Design

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Visual Concept

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Visual Concept

A concept or visual metaphor gives life and spirit to a business. It reinforces your identity, influences the written copy and directs the color scheme, typography and style of your website composition. (See Conceptual Theme under Print | Identity.)

We will discuss with you possible visual concepts that can influence your conceptual style, layout, written content and colors of home page and secondary banner page(s). This may include thumbnails and rough sketches with pencil and paper.

Decision on Logotype

You provide your business or organization's existing logotype with/without pictorial logo in JPG, TIFF or EPS format. Your logo should be consistent with the visual concept you select. If you do not have a logo or brand mark, or, if your existing one does not convey your identity or desired visual concept, we can create a new logotype and integrate your tag line into your design.

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